SuperSauce.
The undercover vegetable sauce. Eat more vegetables
with vegetables.
Most kids hate vegetables.
No wonder mums and dads everywhere often cheat a little by adding some ketchup or mayonnaise to their kids' greens. But this classic trick is not a healthy solution. That’s why PLUS supermarkets, an ambassador for good food, for everyone, everyday asked us to help and tackle this problem.
Casefilm.
Results
After a successful test period PLUS has decided to launch SUPER SAUCE as an official private label pilot product.
The positive press coverage contributed to PLUS being announced as Fresh Supermarket of the Year and Responsible Supermarket of the Year in the Netherlands. The idea also got nominated for a Brand Activation Lamp at the ADCN awards.
“The product is so villainous that parents won’t be able to help but love it: Their kids will effectively be drowning their vegetables ... in still more vegetables.”
— Adweek