Butter rum pie could be
the cure for cancer.
Our winning ad for the Volkskrant Creative Press Challenge. Fight Cancer is a charity that empowers people to raise funds for cancer research and help turn it into a non-life-threatening disease. This print ad shows the target audience how easy it is to raise funds, instead of passively making donations.
This submission won the Volkskrant Creative Press Challenge.
The Volkskrant Creative Press Challenge is an annual competition challenging young creatives to go back to the core; a single page print ad for a charity. The winning idea is promoted in de Volkskrant and entered in Cannes Lions print.
Juryreactions
“The winner is a class act. It delivers a very provocative message in a simple and elegant way. It does not shout but it goes straight to the brain and the heart. ”
– Carlo Cavalone, CCO, 72andSunny
“This is our winner. The heading encourages readers to keep reading. Then the copy shows how easy it actually is to contribute to Fight Cancer.”
– Limore Noah, Director, Fight Cancer
“I can imagine the winning ad at Cannes Lions. Its classic look reminds me of the famous copy ads. The bright idea is made modern by the execution. ”
– Darre van Dijk, CCO, TBWA\Neboko